St. Barnabas has been through a long season of change and growth. Through leadership transitions and the challenges of the pandemic, you have taken the time to recenter your parish with a new vision, mission, and a set of pillars to ground your life together. The current visual branding of the parish does not match the values you have committed to.
There are a lot of ways to approach logo making. Our process included conversations with senior leadership and the vestry. Our conversations were informed by your submissions to our mood board—a collection of images to help us home in on themes and visual ideas. These were rich and engaging conversations that revealed a common sense of the kind of parish you are and want to project into your neighborhood.
Logos serve many purposes, but the most important for our work are IDENTITY and COMMUNICATING VALUES. Our goal was to craft a logo unique to St. Barnabas that can quickly communicate a couple of core values.
Of course, gathering images is only one part of the process. In the time before we began our work together, St. Barnabas was already doing the work of defining who you are. You wrote a vision statement, a mission statement, and articulated a set of pillars to achieving the vision and mission.
Your new logo is designed to represent the vision you have spent so much time discerning and developing.
Vision
We seek to walk beside Jesus, grow our faith, and live into God’s love in a welcoming and accepting community.
Mission
We experience God’s redeeming love in all and through all and respond to that love through faithful worship, life-long spiritual growth, and committed outreach.Our community shares a progressive faith, opens our arms to all seekers, and works to make the world more just.
Pillars
• Hopeful worship
• Spiritual growth
• Welcoming, progressive faith
• Care for all creation
• Thirst for justice
• Responsible stewardship
